Clickbank – 6 Foolproof Steps For Selecting a Profitable Clickbank Product

Searching the Clickbank marketplace for affiliate products that you would like to promote can be incredibly overwhelming when you first start out. There are many categories to search through with many subcategories, each with pages of products to choose from that you could choose to promote. Choosing a Clickbank product that is profitable isn’t really as difficult as you might think when you first examine Clickbank, just so long as you know exactly what to look for when you are examining the products and deciding which one to promote. Just follow these 6 foolproof steps for selecting a great Clickbank product.

1. Choose a Niche

The first thing you need to do is determine in which niche you are going to locate the products you intend to promote. The niche should be something that you have an interest or a general knowledge in, like possibly a hobby or something like that. That way you have your own unique knowledge from your experiences which you can use for marketing the product or products you decide to promote. Once you have determined which niche you are going to promote in, go to the Clickbank Marketplace and locate the category where your niche is and look at the list of products.

2. The Salespage

The first thing you need to look at with these products is the merchant’s salespage for the product you are considering promoting. The first thing you should look at is the layout of the sales letter. Is there a solid, enticing headline that will draw people in and make them want to read the rest of the sales letter? Also, it should have a good body copy that is interesting and to the point. One that will keep people wanting to read the whole sales letter. Also, it should contain strong bullet points that catch the readers attention and outline the benefits of the product. You should also make sure there are testimonials. A lack of testimonials creates a lack of trust in the product, so it probably won’t convert as well as a product that includes testimonials. The product should also have powerful bonuses that make the decision appear to be a no brainer because of their incredible value.

The sales letter should also contain a compelling call to action that encourages the reader to take action (and become a customer). Another great thing would be a time sensitive offer, such as a discount for a short period of time, or a limited number of bonuses. This is a great bonus because it creates a sense of urgency so people are rushed to make a decision before they lose the bonuses or the price goes up. This is not a necessity, but it does create a higher conversion rate, so it is definitely something you should look for. The last thing you should look for, although this is also not necessary, is to see if the page has eye- catching graphics. This just makes it look more professional, but it is not necessary. If the product contains everything else, but not very good graphics, it is still most likely a great product.

3. Quality of Product

If you are going to promote a product it is much easier to convince other people that it is a great product if you personally believe it is a great product. Now, this doesn’t mean you should go and buy every product you are considering promoting. Instead, all you have to do is contact the merchant and request a copy of the product or a review copy so that you can better promote their product. If you have a decent track record, most product owners will be happy to hand you a free copy so that you can make more sales. Once you have a copy, try out the product. Discover its good points and its poor points. Determine the overall quality of the product.

If the product is a piece of junk, then obviously you don’t want to promote it. If it is a good quality item, then you can check off #2. Now, if the product owner will not give you a copy and you don’t want to purchase a copy, then just read very carefully through the sales page to get a really good idea about what the product includes and how good it is. Then Google reviews for that product to see what other people have to say about it. If it looks good, then go with it. If you find a lot of bad reviews though, you might want to find a different product.

4. Commission Payouts

You need to check the commission percentage of the product and see if it is worth promoting. You want to be sure that you are going to actually make a profit from your efforts. Generally you do not want to promote a product that pays below $20. Also, I generally tend to stay away from some of the bigger items that pay a couple hundred dollars, because those generally have very high competition, as many people think that they are obviously the most profitable products to promote. (but you will not fall for that, right?)

The trick is to find something somewhere in between the two, something that pays a good amount, but not so much that there is a large amount of competition from other affiliates.

5. Gravity

The gravity shows how well the product is selling. The higher the gravity, the better the product is selling. But beware: higher gravity means that there are probably a lot of people promoting it, meaning you will have a lot of competition, so it may be harder for you personally to get the sales. I tend to try to find products that are above 50, but below 150. An exception would be if a product has just been released, then the gravity might be very low, so if it still meets all the other criteria, then it could still be OK to promote.

6. % Referred

This tells you what percent of the sales the merchant makes are from affiliates. If this is at 90% then it means affiliates are doing well selling this product, but it also means there is probably a lot of competition. Generally you want a percent referred of between 50% and 75-80%. Below that means affiliates aren’t doing well with it, and above that means that affiliates are probably doing too well, and you came too late.

BONUS TIP

If the product you are examining meets all the above criteria, then one more thing you can do to really make sure that it is the perfect product to promote, is to do a couple of Google and Yahoo! searches and find out if anyone is promoting the product you just examined. If there is no one promoting it, then that is a red flag, and you should drop it. (Although if it meets the above criteria that should definitely not happen)

If there are pages and pages of ads from other affiliates, then that is also a red flag. But if there are a few people promoting it, then that means it is profitable, and there is not a ton of competition. A perfect product!

If you simply follow these 6 simple steps, you will be able to pick a winning affiliate product in no time flat! But there is one key component not listed in the six steps. You have made the first step to your success by reading this. Now you have the knowledge, and with that knowledge you now have potential. But in order for you to reach your full potential you need to take action, as you will never achieve anything if you do not take action! Remember, “you reap what you sow”! So please, do not put it off another minute! Take action immediately!

Shawn Horwood

China Suppliers Up Ante on Product Safety

Following a series of tighter consumer protection laws, makers are emphasizing product safety while contending with the high cost of compliance.

Faced with stricter safety regulations in key export destinations, companies in China are allocating more resources to product testing and emphasizing high-quality materials despite the pressure these are putting on manufacturing outlay.

For most suppliers, adopting complicated and far-reaching directives is not the main challenge, but the high expense of compliance is.

Many of the new safety standards require makers to conduct more tests on a greater number of chemical substances. As a result, certification fees for some products have risen by as much as 50 percent, and even doubled in a few cases. CPSIA evaluation for toys, for example, can cost up to $1,000 per model depending on the complexity of the design.

The average toy company now spends $60,000 to $100,000 on examination fees every year. One of the biggest toy makers in China pays more than $2.9 million annually on testing, much higher than the yearly revenue of small suppliers.

Lamp specialist Heshan Mingkeda Industries Co. Ltd spends about $3,000 for SAA certification alone, which takes one or two months to acquire, according to the company’s sales manager Mini Yip.

In many instances, fulfilling safety requirements involves replacing infringing materials with compliant substitutes.

Suppliers of food-grade products, for instance, have already stopped using BPA, an organic compound found in many plastics. In a range of consumer goods, further modifications include the shift from PVC to POE, and from PC to phthalate-free PES, glass and nontoxic silicone.

Battery makers are striving to develop or source safer anode and cathode materials. Some have begun to replace conventional lithium cobalt oxide formulation with lithium iron phosphate, an alternative with lower environmental impact. Other efforts are aimed at improving protection against overcharging, discharging and heating.

But in most instances, “safe” alternatives are costlier than the originals. 3P PVC for instance, is 30 percent more expensive than regular PVC but is 30 percent cheaper than 6P.

Similarly, A5-grade melamine goes for $2,200 per ton, three times as much as the same volume of the A1-grade variant at about $735.

In some cases, imported materials, which invariably cost more, are favored over domestic equivalents. Imported PP, for instance, is 20 to 30 percent higher than domestic versions, at $1,800 to $2,100 per ton. Overseas-sourced organic fabrics, likewise, are 20 to 30 percent more expensive than local variants.

Despite the high outlay, some companies prefer to source abroad for consistent quality. Foshan Geuwa Electric Appliance Co. Ltd sources 80 percent of materials and components for its blenders and juicers overseas, while the rest are purchased locally.

Besides higher raw material expenses, makers have to contend with increases in indirect costs, particularly those related with monitoring the supply chain to ensure that all manufacturing inputs meet specifications.

According to Tim Corrigan, president and CEO of the Quality Assurance Institute, “The root cause of the problem (of product quality) is control of the raw material, application contaminations and subfactories. To fix this requires an overhaul at many factories. The solution calls for significant transparency, diligence and dedication.”

Generally, material vendors are able to offer third-party certification. But for those that cannot do so, companies need to send their own QC staff to supervise the production at the material suppliers’ factories.

More exporters are now limiting their sourcing to suppliers that can provide certified inputs. Still, collection and documentation of every component utilized requires time, effort and money.

In addition to testing and materials quality, manufacturers are also enhancing their in-house QC facilities.

Lai On Products (Industrial) Ltd, a Hong Kong-owned maker of crayons, modeling clay and paint has set up a microbiological laboratory at its factory in Shenzhen, Guangdong province. Certified by the China National Accreditation Service for Conformity Assessment, the lab is comparable to a chemical-testing facility. The supplier also sends its products to third-party agencies to ensure compliance with ASTM D-4236 and F963, Toxicological Risk Assessment, EN 71, CPSIA, California Proposition 65 and REACH requirements.

Some baby stroller factories are now equipped with wheel performance, dynamic durability and drop-testing facilities. At the same time, many stuffed toys and children’s garments makers are purchasing more needle detectors.

Any measure to comply with safety regulations undoubtedly adds to the cost of production. Suppliers estimate material and certification expenses have risen about 10 percent in recent months. Many companies try to absorb the additional expenditure, but this is not always feasible.

While investment in facilities can be recovered in the long term, the same cannot be said about testing fees. When order quantities are low, as in the current environment, makers are often unable to recover money spent on certification of specific models. Shorter product life cycles due to fast-changing customer preferences also give manufacturers a narrower time frame to recoup compliance outlay.

Some suppliers try to negotiate bigger orders or ask buyers to shoulder the cost for certification. But clients are averse to both options in view of the current economic conditions.

Typically, tier 1 manufacturers are able to comply with regulations more seamlessly due mainly to their stable financial resources.

“Enterprises that cater to major OEM customers likewise have the easiest time adjusting to the new rules as they have better access to information,” said Cody Wang, chemical testing deputy general manager at Intertek. “They are usually able to make the necessary changes months in advance of enforcement deadlines.”

But for small and midsize factories that have less capital to invest in equipment and prohibitive testing fees, conformance can be a daunting task.

Testers can also be partners

The professional testing industry is booming amid the rising safety trend. With the increased need for product evaluation, the past few years have seen an influx and expansion of third-party laboratories in China, including SGS, TUV, BV, Morlab and Pony Test. These organizations also provide free training on the latest regulations, and inform companies on which merchandise needs testing and how.

Regulatory agencies in the US and the EU have likewise been active in helping suppliers get up to speed.

Workshops on the new EU Toy Safety Directive have been organized, with the support of the EU-China Trade Project and the Directorate-General for Enterprise and Industry of the European Commission.

In October 2009, the third CPSC-AQSIQ Summit was held in Wuxi, Jiangsu province. With a theme of “promoting best practices by Chinese manufacturers and US importers to maximize product safety”, the summit was attended by CPSC chair Inez Tenenbaum.

In her keynote address, Tenenbaum reported that in fiscal year 2009, toy recalls went down to 40 from more than 80 in the preceding period. The information exchange between the CPSC and AQSIC about recalls of China-made goods was emphasized, as well as the need for frequent training sessions.

The AQSIQ has been educating China toy makers about safety requirements in the US and on strengthening quality controls. The CPSC has arranged to set up an office at the US embassy in Beijing to help promote compliance with US standards among local suppliers.

Local governments and trade organizations are also vigorously pushing companies to bolster the image of “made in China” products.

At the Canton Fair last fall, the Ministry of Commerce distributed export quality and safety manual to exhibitors.

Organizations such as the China Council for the Promotion of International Trade have been sponsoring seminars for business owners and local government officials on product safety in Southern China.

Regulations getting tougher

The safety bar that China suppliers must hurdle is getting higher by the year as new international and domestic standards are put into place.

In December 2009, the European Chemicals Agency announced the addition of 15 chemicals to its candidate list of substances of very high concern (SVHC) under REACH. Among the inclusions were diisobutyl phthalate, a commonly used plasticizer, and lead chromate, a coloring agent.

REACH has wide-ranging impact in the EU as it requires disclosure of information on hazardous substances contained in every product. The directive is on top of specific regulations such as RoHS for electronic goods, EN 71 for toys, and Regulation 1905/2004/EC for materials that come in contact with food.

For toy makers, the CPSIA/HR4040 in the US and the EU’s New Toy Safety Directive or 2009/48/EC amend existing rules substantially and impose greater restrictions on suspicious chemicals. The latter regulation limits 19 metallic elements. It also bans 55 fragrant substances and warns against a further 11 types.

Other baby and children’s products and toys must pass the standards for EN 71, CE, WEEE and EMC in the EU, ASTM-F963, CPSIA, FDA and UL in the US, AS/NZS/ISO 8124 in Australia and New Zealand, and ST2002 in Japan.

Following the US and EU’s lead, Japan, Australia and even Malaysia are modifying their existing toy safety regulations, particularly on flammability and the use of phthalates and lead.

Lithium battery exporters have to comply with UL1642 for cells and UL2054 or FCC for battery packs in addition to EMC and RoHS. Designs shipped by air are also obligated to undergo UN38.3 testing. In markets where FCC, UL and RoHS approval are not necessary, passing the UN38.3 is sufficient.

For products that come in contact with food, companies have to comply with assorted standards such as UL, CB, CE, GS, ETL, CCC, FDA and LFGB. Most EU countries recognize Germany’s LFGB because of its stricter requirements.

Aside from international regulations, suppliers have to follow domestic guidelines for a number of goods.

Garment trimming makers, for example, need to comply with three sets of requirements for cords and drawstrings to be used in children’s clothing. Issued by the General Administration of Quality Supervision, Inspection and Quarantine, and Standardization Administration, the GB/T 22702-2008, 22704-2008 and 22705-2008 are based on US’ ASTM F 1816-97(2004), the UK’s BS 7907:1997 and EN 14682:2007, respectively.

In addition, some existing national standards for trimmings have been revised and now have provisions that monitor and prescribe allowable levels for harmful substances that are even lower than European regulations. The GB/T 17592, for example, keeps azo content at 20mg/kg whereas it is 30mg/kg in the EU’s EN 14362.

Likewise, the China government issued a new standard for melamine-formaldehyde products used as food containers and packaging materials. This comes after several foreign markets banned low-end models due to potential chemical leaching.

The regulation seeks to ensure safety by prohibiting the use of urea formaldehyde resin as the main material. A1 and A3-grade melamine dinnerware pieces, which contain 70 to 90 percent of this substance, tend to melt at high temperatures and may cause a health hazard.

To ensure compliance with the safety code, the government has required suppliers to obtain a production license from the General Administration of Quality Supervision, Inspection & Quarantine.

General Wholesale – Great Tips For a Newbie in Establishing a General Wholesale Clothing Business

Many entrepreneurs online are tired of making affiliates as their major source of income. They want to venture more on a lucrative business having great benefits for them. They are now interested in establishing business online where they can sell their own products. That is why most of them engaged in having their own general wholesale clothing business. Plus, they also acquire reliable dropshipping services because this is very helpful for their business. According to them, dropshipping is the most secure and profitable option for their business. If you are not a member in this kind of business, but still you can get many help and facilities online. The advantage of a wholesale clothing business is that you have your own brands and own products to sell online. In general wholesale, you can select from few good options such as ladies wear, children’s clothing, maternity clothes, and many other more niches of clothing products. In addition to that, you can also purchase clothing accessories which will be very useful for your business plus, it can generate good income for you. So, if you are looking for a good business, then the best one to start with is establishing a general wholesale clothing business online.

First thing you need to do is storing all good information about your different clothes you are selling online. These information needs to be factual and that will greatly persuade potential customers to look and purchase your products. You can also put graphical presentation or pictures of your apparels in order to grab the interests of you customers. This is one way of greatly increasing your sale because it is a fact that once buyers like what they see, they will get it. You can also categorized your general wholesale products in to the different sub niches of wholesale clothing in order for your customers to easily look for the kinds of clothes they want to buy. Plus, if you have your own dropshippers, then it will be really easy for your business to grow.

Once you started with this, there will be no stopping to it. General wholesale business is not as easy as it looks but if you know your way in your business and follow helpful tips, surely your business will progress in no time.

Commercial General Liability Insurance – How to Get the Right Coverage

Commercial general liability coverage is a complex subject depending on the business to which it applies. Examples would be a small retail store that requires third party liability to cover a slip and fall type exposure only or right up to a large manufacturing firm that requires a wider range of liability coverage to cover its completed products and operations.

Any situation where a person attending at or using a service provided by the business or purchasing a product from the business can claim that the product, service or advise caused them financial or physical injury or harm. A single claim can literally wipe out years of hard work building up a business. Even if you have done absolutely nothing wrong and your product has worked exactly has it was supposed to, the cost of defending an action against your business can run into the tens of thousands of dollars. It only makes sense to make sure that you are protecting the business that you work hard daily to build. Despite this many small businesses are operating without any commercial general liability coverage and many are doing so because they are under the mistaken impression that the cost of the insurance is too high to warrant paying it. Having seen first hand the consequences of not carrying proper coverage I would not recommend that to anyone.

Each business must be assessed as to the exposures that their particular industry presents. Your broker must take into consideration your operations, your product, the source of your materials or products if obtained from a different supplier, where that supplier is located, whether you have alternative suppliers or do you depend on a single outlet, whether you manufacture your product of wholesale it only. Do you repackage the product and sell under your label or do you retail under someone else’s label. Where do you sell your product or service and what is the amount of gross sales in each area. How many employees do you have and do they need to be added as additional named insured. Do you own the building where the business is located or are you a tenant renting the location. Do you offer a warranty on your product or are there warranties offered by the original supplier.

Each individual industry has it’s own inherent liability exposures and your broker must address all of them in order to place the proper coverage. Endorsements such as completed products and operations, limits for equipment, stock and electronic data equipment, boiler and machinery coverage, installation floater, employee benefit liability and non-owned auto liability coverage are but a few of the coverage’s that need to be considered.

Certain industries also need to look at Professional Liability coverage. This is often referred to as Errors and Omissions Insurance. Many service oriented businesses such as hairdressers and beauty salons, home inspectors, general insurance brokers and other professional service providers require this type of coverage due to the nature of advise that they render to the clientele.

When you compare premium rates for commercial general liability insurance it is important to make sure that you are comparing the coverage provided by each policy and that the coverage being provided is appropriate for your business.

Yours truly,

Kenneth R Greig CFP. CAIB. RIBO.